Мысли Миллиардера: КТО ЗАРАБАТЫВАЕТ на КОРОНАВИРУСЕ? ПАНИКА В РОССИИ? Вся РАБОТА теперь ОНЛАЙН?
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Igor, there’s such a scare story circulating through the Internet right now. Why do you buy toilet paper, they say?
You’d better buy a gun. What do you think about that?
And is it time we started thinking about defending ourselves?
Basically, during every big crisis there are always some strong guys who take everything away from the weaker ones.
And if a crisis lasts even longer, then there are guys with guns who use their guns to take it away by force.
I have not seen anyone here use guns to take anything away by force, but in any case, I have seen statistics in America: that arms sales have increased dramatically.
Well, what is happening in Russia at this time? In Russia, there is literally a flood of swindlers:
a really huge number of people — swindlers and scammers who take advantage of this panic and deceive people.
For example, scammers offer sanitization services to protect an apartment from coronavirus for money.
As a rule, the victims of these scammers are pensioners, who are always afraid of everything and are trembling, and I don’t know… It is impossible to get out of this state.
Secondly, some people began offering so-called coronavirus insurance. “In case you die.”
Yes, and here’s the most interesting part: elderly people are offered a refund for unused tickets and tourist trips.
just give the card number and code on the back
Now, all this is in bloom.
And in all crisis situations it all starts with such things; they’re already here. This means that we are not even in the initial phase of the crisis anymore: the crisis is increasing.
We should prepare for the worst.
In fact, panic has already happened in the world, and now this particular panic.
Panic is a social virus. It affects the ability of people in society – of each individual — to think rationally.
Now there are all the signs of a social virus, so this is not just a pandemic of some virus, flu, strain… No, it’s a biosocial virus.
It affects people’s ability to think rationally, and in this sense we are facing a very unprecedented crisis.
I call it a triple crisis: biosocial plus financial. Triple crisis! This has never happened before!
So the consequences will be unprecedented! Everyone should prepare for this in advance.
And how can one recover from this social panic virus?
After all, it is getting really unsettling: production is closing, schools are closing, and now the quarantine is going be enforced.
How can we reduce this panic?
This is where the good news ends. There is no way out. If you feel panic, fear, maybe you’ve already bought sanitization services to protect your apartment from coronavirus,
or you’ve given someone a credit card, and the money has already been written off — these are symptoms. You’re panicky, you’re sick.
In fact, the harm to people, the economy and society caused by social panic will be a thousand times greater than the harm caused by the flu pandemic, and that is a fact.
So, actually, if you’re watching this issue now and thinking, “Well, this has nothing to do with me yet.” Actually… Well, ok.
Just remember the information I’m giving you right now.
If you’re actually thinking about buying some buckwheat, some toilet paper, going somewhere, I don’t know, buying a gun.
Well, anyway, doing things that you usually don’t do in your everyday life.
You’ve been exposed to this social panic virus. So if you’re affected by these panic symptoms,
just stop at that moment and stop doing what most people do. Think about it, just stop for a start.
Igor, you just said what reaction is an unhealthy one: what kind of people are subject to the panic. And what reaction is healthy? What is the right thing to do?
An example of another behavior: the first, at least, do not write these posts about empty counters, that people are buying everything up. Well, don’t do that.
You shouldn’t talk about your active self-isolation, that you’re so responsible, you are in quarantine.
What does that mean? You’re showing it to the people who can’t be in quarantine because production chains are uninterrupted, or people need to earn money.
Don’t sow that anger!
A very useful action would be to spread other, other actions. Okay, shoot a video or take a photo and post it on ,
, Vk.com or somewhere else, how you are handing out masks.
How you bring food to scared elderly people who can’t leave their home because of the panic.
How you do not fire people, but find a new business niche and get all of your employees to work in another field.
How you’ve come to find a new business niche, as a self-employed person, when orders in your niche are cut off.
Not how you’ve placed yourself in active self-isolation, but how you’ve found another niche, a business niche, and show everyone that “guys, you can survive like this.”
For example, artists who have recently come up with the idea of teaming up and giving online concerts,
hat is, they now do concerts indoors without audience, because it is forbidden to give concerts with audience,
and they broadcast the concerts to their subscribers and to those who buy pay-per-view,
that is, pay for a single viewing of that beautiful visual content. Now, they’re finding these options.
They thus provide work, well, not for those who organized concerts before, but for those who have organized these recent broadcasts, podcasts.
Look, to demonstrate such behavior, that is an active response to the challenges of our time. That is, the demonstrative behavior of an active response to reduce panic.
Igor, what exactly can people who have money today do? How can they help?
Look, this question is personal for me too, because I’ve asked myself this question and, in particular, I tried to find a protective mask in a pharmacy.
I couldn’t find it; I went round 10 pharmacies. Anyway, in short, I decided to look for these masks in wholesale.
uy the masks wholesale, and give them to people.
“Look, that’ll be enough for everyone.”
“Andrey, Nikita, look: people in other cities will do this too. Buy masks, find them, sew them and hand them out to people.”
In order not to create a crowd, we made an electronic queue: people can sign up and come for the mask, receive their own mask.
The thing is, I remind everyone: masks do not prevent infection. Masks, according to the Ministry of Health, and I believe it: they are for the situation
when there are the first signs, symptoms of disease, or when there is the likelihood that you have
come into contact with a contagious person, so that you can wear the mask and prevent others from getting infected.
And most importantly, other entrepreneurs are joining our action and that’s most welcome.
And we very much hope that, for example, entrepreneurs from other cities and other entrepreneurs from Moscow
or entrepreneurs from other cities, maybe heads of companies will organize exactly the same actions.
Let’s just buy masks wholesale and hand them out to people.
There is another option as well. That is, in fact, such simple actions considerably reduce panic.
Well, for example, just like with masks one can do it with antiseptics, or with personal care products.
The most important thing is to generate educational work through social networks, through public speaking, contacts.
By making statements and addresses in the media to prevent panic.
When there is panic… Businessmen, by the way, are subject to panic just like other people, we are all people.
Businessmen and entrepreneurs at this point can increase their investment in companies for which a niche opens up.
For example, contactless means of communication and any companies that work
in this sector, provide services in this sector, objectively now everyone is receiving a huge demand.
School classes, university courses, various educational courses are transferred online and so on.
It seems to be natural. In fact, it’s not natural at all.
Most people – those who are businessmen — are just as panicky, and in times of crisis they start
to reduce investment, fire people and refuse to expand their business, or even refuse to increase expansion.
It’s natural to shrink oneself, hide behind a fence, say, “I have money, and I also bought buckwheat and all that”.
Businessmen tend to be alarmists. It’s just that they buy buckwheat not in bags but in trucks, you know.
So, if more businessmen who have money get panicky, they will buy everything up in three days, all those ten months worth of food stocks
that are in all warehouses in Russia will end up in three days at the warehouses of all these entrepreneurs.
So I address it to all entrepreneurs and businessmen,
“Hey, my friends, it depends on our behavior how we mitigate this crisis, how we can help mitigate this crisis”.
Of course, it is difficult to do this, but I will tell and even ask entrepreneurs and businessmen to find an opportunity,
to look for, to find an opportunity not to fire people, not to cut jobs.
Every new fired person is another domino in the dominoes of this folding process and another log in the flaming fire of the crisis, and
in this sense the role of entrepreneurs, businessmen and managers during this crisis is of highest importance.
You’ve said that demonstrative self-isolation is a bad strategy.
But, what if I am really afraid of getting infected? Do I still have to go to work, do business and risk my life at the same time?
Yeah, that’s what I said. But I stressed that demonstrative active self-isolation
as an act made public by you through the media, this is an act that causes panic to spread further.
Isolation itself is important in order to reduce the likelihood of the virus spreading.
Just like masks, but I urge you to consider the issue comprehensively: biologically and socially,
and financially as well. In a triple aspect, because — let me remind you — it’s a triple crisis.
I am not against quarantine, I am for quarantine, but I am for the fact that we must continue to work, think and find solutions.
Not to isolate ourselves, but to think, to work, to find a way out.
Otherwise we will come out of this crisis in a terrible state, in a terrible state of health, but with toilet paper and buckwheat.
And that’s not what I want to happen!

